AMAZON Fully MANAGEd Service
We worked with a consumer electronics audio brand to develop, manage and scale their Amazon business. The brand had a number of challenges including global product catalogues, inconsistent local content and a lack of understanding of Amazon product optimisation techniques.
Aviro Launch Services developed and managed the seller account on behalf of the brand. After researching the relevant keywords, optimised listings were developed including A+/Enhanced Brand Content and a brand store. From there, we implemented Amazon advertising campaigns to raise the profile of the brand and increasing the products sales velocity. The increase in sales velocity driven through PPC helped improve the products best seller rank which in tern improved the products organic sales performance. Through the analysis of the ongoing PPC advertising campaigns new converting keywords were added into the listing to further improve organic sales and bidding was stopped on expensive, non performing keywords.
As a result the brands products are now organically ranking on page one for the main targeted search keywords and the brand is enjoying greater visibility through it’s advertising, content and store. Amazon has become one of the brands largest customers as a result of the launch.